I always knew that social media influence should always be weighted more heavily than any other variable in the “viral equation”. Last year, I wrote about a specific case study on how influencers can give you a boost in awareness and leads for your business. Well the influence fairy left a little bit of her magic dust again. Continue reading
Want to find out if you’re kicking butt or missing the mark in your business? There are two ways that you could approach the measurement of customer satisfaction. As the saying goes: You can’t fix what’s wrong if you don’t ask! Continue reading
We have accumulated enough data from our time tracking and Google Analytics accounts to give you an ROI example of Tweeting! If your eyes aren’t 1. rolling upwards OR 2. glazing over, then I suggest you keep reading. Continue reading
The primaries in Pennsylvania were hard fought, especially the 11th district, where one of our clients, Bill Vinsko, happened to be running. In the end, his opponent came out on top, but I wanted to point out the real impact social media can have on an election day. Continue reading
Inbound is all the rage right now, and Marketo lays out pros and cons. What is really interesting is that they realize that inbound marketing is not the silver bullet in the short term and requires a build period. Continue reading
Being active on social networks is really just the first step. Companies that are truly engaging their customers and providing stellar customer service over social channels are doing so by creating brand advocates. Continue reading
So you’re trying to figure out the value of social media customer service vs. telephone customer service. In this case, we’re actually measuring reduction in cost instead of increase in revenue. Continue reading
Editorial processes are crucial to a productive content strategy, but they’re a bit like snowflakes – no two are exactly alike. Everyone finds their own “editorial groove,” as it were, so it’s important to try different techniques to see what works best for you and your business. While these tips by no means constitute an entire editorial strategy, they can certainly help to jump start your process. Continue reading
There have been countless blog posts and articles about not letting interns do social media for you. Well I call bluff on these articles. There is a place for interns in the social media world. Let me clarify, interns shouldn’t direct your social media efforts, but they can certainly provide much needed resources in our busy lives.
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In this post, we will help guide you through the often misunderstood world of social media measurement. It’s not cut and dry, and it takes work to collect the appropriate information. Continue reading
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