Author Archives: Alicia Dodd

About Alicia Dodd

Alicia Dodd is a recent graduate of La Salle University, where she received her master's degree in business and professional communication. Her area of interest is the ever changing environment of social media. In her spare time she enjoys spending time with family and friends, stumbling (StumbleUpon.com) and trying great food/drinks.

Proof that sharing content on social media sites works

Although social media enthusiasts have been hinting that shared content on social media sites are great marketing tools, it wasn’t until a recent GE study that we have actual research to back it up. Continue reading

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Want to get your twitter page verified?!?

I’ve always wondered how certain people and companies get verified on twitter but others don’t. A recent article published on ad age, finally gave me an answer and I just had to share it with you all. Continue reading

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Focus on Active Users, Less than Number of Followers in 2012

I suggest that companies start the New Year by setting goals that are targeted around increasing the amount of active users they have on their various social media sites. Continue reading

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There’s an App for That…

If you feel the need to have an app just because other businesses have one or even because your competitors have one, you may be wasting both time and money. Continue reading

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Have We Become Too Social?

As I look on my iPhone I currently have apps for Facebook, Twitter, Tumblr, LinkedIn, Instagram, Tango, Path (my new favorite), FourSquare, Voxer, and Google +. These are all different social media platforms that many of us take part in on a daily basis. Continue reading

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People Aren’t Checking in?

People in our area seem to be attracted by the allure of receiving new badges and even becoming the mayor of different establishments. With this and other geo-locating services thriving in our area I was surprised to hear that as a nation the trend is not catching on as fast. Continue reading

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3 Ways to Think Outside the Box with Emailing

From a business standpoint, it is important to think outside the box when embarking on an emailing campaign. With all the emails we now receive its’ easy to become lost in the crowd. Continue reading

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6 Traits of Successful Online Community Managers

The purpose of an Online Community Manager is to get their business’ voice heard online while bringing the voices of the people online to the business. Continue reading

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Cyber Monday and Social Media 2011

With the Thanksgiving holiday recently behind us, it is hard not to wonder if there is a link between the growth of social media and “Cyber Monday”. Looking closer into the facts, its hard not see some correlations. Continue reading

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Can I Stumble Upon Your Site?

Although I’m fond of the site, I was still pleasantly surprised when I came across the newest statistics surrounding the site. These statistics are ones that social media strategists might want to pay attention to, courtesy of column five media’s recent infographic. Continue reading

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