Author Archives: Nick Robinson
The Great Social Customer Service Race [with Infographic]
Recently, I completed an experiment called “The Great Social Customer Service Race” – an evaluation of the social customer service responsiveness of 14 of the nation’s top brands, from Coca-Cola to Home Depot. Continue reading
Use Social Media to Compliment Reality, Not Replace It
Have you ever seen “The Matrix”? There is a scene where futuristic human beings are laid out in pods, stagnant, and living in a virtual environment which is far from reality. While I love this series of movies, I try to steer clear of living this lifestyle, no matter how tempting it may be. Humans are meant to make eye contact, hear each others’ voices, maybe even hug or shake hands. We are wired to be social. Continue reading
Posted in Community Management, Lead Generation, Small Business, Strategy
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Paid Social Media Promotion: When Does It Make Sense?
This is a question we are often asked when starting wth new social media clients. First, this is a rather broad question, so I would want to do a little more digging in order to make an intelligent recommendation. Paid promotion of social media depends on a couple of factors, which are listed in this post. Continue reading
Universal Analytics: Google Slowly Solves Marketers’ Pains
In the world of multi-channel marketing, there are many different places where a prospective buyer or customer can interact with a company. With this environment comes many different technologies that measure one channel really well (maybe 2 or more). The reality is that not every measurement solution can capture every piece of unique data. In comes Google Universal Analytics. Continue reading
Google Still Has the Pay Per Click Hammer [Infographic]
I just ran across this infographic shared on the HubSpot blog, and it goes to show how Google still has the market prowess for its search advertising. The infographic was originally produced by Wordstream. Continue reading
Posted in Analytics, Case Studies, Lead Generation
Tagged google+, hubspot, pay per click, wordstream
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Facebook Organic Reach Decline [with some data]
With all this talk about Facebook changing the game with brand pages, I decided to do a little digging to see how this was affecting larger pages we manage which rely on organic reach (as opposed to paying for promoted posts). Continue reading
The Implications of Unfocused Marketing Strategies
I’ve seen it a million times. I’m sure you’ve heard it too. For example, “We’re going to serve a mass market and be a national brand of electronics”. Immediately I would ask, “With what cash and how are you different … Continue reading
Great Example of Personalization in Social Advertising
I am probably one of the people that often ignores Facebook ads, but this particular ad caught my attention. The ad was a little out of the norm, since it was in another language. But it was a language that I speak and understand: Spanish. Continue reading
Posted in Case Studies
Tagged corolla, facebook ads, social advertising, spanish, toyota
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Does Facebook Generate Leads? Depends on how you look at it.
I’ve seen multiple instances where people immediately think that Facebook is not the channel for them when it comes to lead generation. Often to their surprise, I make them realize that Facebook does have a place within their online marketing mix. They just weren’t looking in the right places. Continue reading
Posted in Analytics, Analytics and Brand Awareness
Tagged facebook, Google Analytics, leads
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Google Analytics Feature Request: Cost Input
Google Analytics has made great strides in giving digital marketers more actionable data. Although this data is sometimes inaccurate due to technology restraints, we are getting the closer to a winning solution. You can slice and dice in many different ways, there are multi-channel goal visualizations, and you can cross reference conversions with most criteria. Continue reading
