Small Businesses don’t always need the bells and whistles of complex monitoring services like Radian6 or Sysomos, so there is an alternative that we highly suggest you implement TODAY. Set up Google Alerts and monitor your brand on a daily basis for mentions and opportunities to engage with your audience. You can even monitor several keywords within a Netvibes dashboard!
Do you know of any other free tools for monitoring your brand?
Nick Robinson is the Director of Client Services for Social Media HQ. He has a strong background in web development, marketing, and entrepreneurship. His professional experience with the web dates back to 1997 when he coded his first Geocities website. When not burning the midnight oil, you can find him on the lacrosse field, playing or coaching. The best place to interact with him is Twitter - @socialrobinson or Google+.
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