Update: Unfortunately, Twitter has discontinued it’s RSS options on the site, so this tutorial is not relevant anymore. The good thing is that Netvibes offers a Twitter Search Widget. Check it out!
If you’re wondering if people are having conversations about your brand on Twitter, they probably are. But you will never know unless you keep your finger on the pulse of what people are saying. Fortunately for small to medium sized businesses, there are free tools for brand monitoring using Twitter Advanced Search and Netvibes.
Have you turned an angry customer into a brand advocate due to monitoring Twitter conversations?