Category Archives: Analytics
Universal Analytics: Google Slowly Solves Marketers’ Pains
In the world of multi-channel marketing, there are many different places where a prospective buyer or customer can interact with a company. With this environment comes many different technologies that measure one channel really well (maybe 2 or more). The reality is that not every measurement solution can capture every piece of unique data. In comes Google Universal Analytics. Continue reading
Google Still Has the Pay Per Click Hammer [Infographic]
I just ran across this infographic shared on the HubSpot blog, and it goes to show how Google still has the market prowess for its search advertising. The infographic was originally produced by Wordstream. Continue reading
Posted in Analytics, Case Studies, Lead Generation
Tagged google+, hubspot, pay per click, wordstream
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Facebook Organic Reach Decline [with some data]
With all this talk about Facebook changing the game with brand pages, I decided to do a little digging to see how this was affecting larger pages we manage which rely on organic reach (as opposed to paying for promoted posts). Continue reading
Does Facebook Generate Leads? Depends on how you look at it.
I’ve seen multiple instances where people immediately think that Facebook is not the channel for them when it comes to lead generation. Often to their surprise, I make them realize that Facebook does have a place within their online marketing mix. They just weren’t looking in the right places. Continue reading
Posted in Analytics, Analytics and Brand Awareness
Tagged facebook, Google Analytics, leads
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Google Analytics Feature Request: Cost Input
Google Analytics has made great strides in giving digital marketers more actionable data. Although this data is sometimes inaccurate due to technology restraints, we are getting the closer to a winning solution. You can slice and dice in many different ways, there are multi-channel goal visualizations, and you can cross reference conversions with most criteria. Continue reading
The Social Media Agency Manifesto: What do Clients Value?
I am working on a new book called “The Social Media Agency Manifesto: What do Clients Value?”, and I wanted to get your feedback on the work I’ve done so far. What should the rest of the sections be? Do you agree or disagree with my points here? Continue reading
Measuring Engagement as Part of Social Media ROI
The mistake that far too many businesses make with social media is jumping in head first with no plan. They have perhaps heard that they need to use social because it will drive sales, so they assign someone to create Facebook and Twitter accounts, and maybe Pinterest or Google+ pages. Continue reading
Social Media Software and Market Consolidation
With all the fairly high priced acquisitions in the past year, you would think that the social media software industry’s consolidation is close to being done. I would say no. Continue reading
Can Content Gating Boost Your ROI?
Content gating comes in handy as a useful part of your content development strategy, especially if you’re using social media to promote your content (and you should be). Continue reading
Posted in Analytics, Content Development, Lead Generation, ROI
Tagged content gating, return on investment, social media roi
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Basic Social Media Monitoring Workflow [Pictures]
I’ve been thinking a lot about explaining the basic workflow of a proper social media monitoring program for medium to large businesses, and I figured the best way to convey the concept is putting together some pictures. Continue reading
