Category Archives: Case Studies
The Great Social Customer Service Race [with Infographic]
Recently, I completed an experiment called “The Great Social Customer Service Race” – an evaluation of the social customer service responsiveness of 14 of the nation’s top brands, from Coca-Cola to Home Depot. Continue reading
Google Still Has the Pay Per Click Hammer [Infographic]
I just ran across this infographic shared on the HubSpot blog, and it goes to show how Google still has the market prowess for its search advertising. The infographic was originally produced by Wordstream. Continue reading
Posted in Analytics, Case Studies, Lead Generation
Tagged google+, hubspot, pay per click, wordstream
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Facebook Organic Reach Decline [with some data]
With all this talk about Facebook changing the game with brand pages, I decided to do a little digging to see how this was affecting larger pages we manage which rely on organic reach (as opposed to paying for promoted posts). Continue reading
Great Example of Personalization in Social Advertising
I am probably one of the people that often ignores Facebook ads, but this particular ad caught my attention. The ad was a little out of the norm, since it was in another language. But it was a language that I speak and understand: Spanish. Continue reading
Posted in Case Studies
Tagged corolla, facebook ads, social advertising, spanish, toyota
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Think Social Media Influence Doesn’t Exist? Think again.
I always knew that social media influence should always be weighted more heavily than any other variable in the “viral equation”. Last year, I wrote about a specific case study on how influencers can give you a boost in awareness and leads for your business. Well the influence fairy left a little bit of her magic dust again. Continue reading
Posted in Case Studies, influencer marketing
Tagged case study, influencers, social media examiner
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Social Media during Political Primaries: Real Time Activity
The primaries in Pennsylvania were hard fought, especially the 11th district, where one of our clients, Bill Vinsko, happened to be running. In the end, his opponent came out on top, but I wanted to point out the real impact social media can have on an election day. Continue reading
Posted in Case Studies, Listening Tactics
Tagged political campaigns, primaries, social media, vinsko
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Social Media Measurement: Get the Quick Wins
In this post, we will help guide you through the often misunderstood world of social media measurement. It’s not cut and dry, and it takes work to collect the appropriate information. Continue reading
Posted in Analytics, Case Studies, Competitive Analysis, ROI, Strategy
Tagged analytics, data collection, Google Analytics, social media measurement
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Proof that sharing content on social media sites works
Although social media enthusiasts have been hinting that shared content on social media sites are great marketing tools, it wasn’t until a recent GE study that we have actual research to back it up. Continue reading
Social Media Case Study: Developing Content with Facebook Insights
One of the best uses of Facebook Insights is to identify updates and shared content that produce the most interest and viral sharing. In this social media case study, we take a look at one of our clients’ insights report. Continue reading
Posted in Case Studies
Tagged braxton's animal works, case study, content development, Facebook Insights, social media
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The Dark Side of Yelp
The Massachusetts based moving company, Gentle Giant, began noticing a serious drop in the amount of leads coming in for their San Francisco and Seattle offices via Yelp; down almost 20% from only a year ago. Upon further investigation, the company noticed that the Yelp ratings of these offices were down from almost 5 stars to barely above 3 stars, which was troubling considering the amount of 5 star reviews coming in for these regional offices greatly outnumbered the number of lower star reviews. So why the poor star rating? Continue reading
