Category Archives: Community Management
How to Professionally Participate in Web Forums to Get More Traffic
Web forums are excellent sources of targeted viewers, especially active online communities with sections and discussion pages that are closely relevant to your target niches, site content, products and service offers. Regularly participating in these online communities can improve your bottom-line results. Continue reading
3 Tips for a Happier Facebook Life
For many of us, getting started with social media was this insane time of finding everyone you ever knew – personally and professionally – and “adding” them as a friend on whatever social medium you could. I’m mostly convinced that the younger you are when you start using Facebook, the more likely it is that you are Facebook friends with everyone you’ve ever made eye contact with in the last decade. Continue reading
The Great Social Customer Service Race [with Infographic]
Recently, I completed an experiment called “The Great Social Customer Service Race” – an evaluation of the social customer service responsiveness of 14 of the nation’s top brands, from Coca-Cola to Home Depot. Continue reading
7 Social Media Resolutions to Enact Right Now!
I’ve never been very big on New Year’s Resolutions. If you’re going to make a change, there’s no time like the present – regardless of whether it’s January 1 or June 23. If the new year is still fresh when you’re reading this post and you feel inspired, fantastic! But if it’s not, don’t be afraid to take a few of these social media resolutions, which range from small and simple to more time consuming, and put them into action. Continue reading
Social Strategy is Content Strategy is Social Strategy
In 2011, experts predicted 2012 would be the big year of content marketing, and, by and large, they were correct. That prediction is carrying into 2013 now, with those same experts predicting continued growth. Continue reading
Use Social Media to Compliment Reality, Not Replace It
Have you ever seen “The Matrix”? There is a scene where futuristic human beings are laid out in pods, stagnant, and living in a virtual environment which is far from reality. While I love this series of movies, I try to steer clear of living this lifestyle, no matter how tempting it may be. Humans are meant to make eye contact, hear each others’ voices, maybe even hug or shake hands. We are wired to be social. Continue reading
Posted in Community Management, Lead Generation, Small Business, Strategy
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Social Media for Customer Service: Is Our Sense of Entitlement Getting Out of Hand?
Spend five minutes talking to a teacher about problems facing today’s youth and it seems pretty certain that one of the items near the top of the list is an enormous sense of entitlement. I would argue that this actually extends beyond just the youth. Continue reading
Posted in Community Management
Tagged community management, Customer service, social media
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Are You Humanizing Your Brand on Social Media?
Behind the power suits and meeting agendas, we’re all people with unique personalities and interests. When in proximity to each other, we just might even discuss those things we enjoy. Call it water cooler conversation if you like, but people like to discuss and share stories. They like to enjoy themselves. Continue reading
Is Facebook Forcing Businesses to Evaluate Its Importance?
If you use Facebook for business and social media marketing, you may have noticed over the last few weeks that a new option is appearing for your status updates. It’s called ‘Promote This Post’ and, for a fee, it will do just that. Continue reading
Thou Shalt Not Be a Social Beggar
It’s probably safe to say that if you’re creating any kind of content and you’re using social media (even minimally), you have, at some point, used social media to promote your content. We’ve all done this. After all, social media is a great way to spread the word about what you’re doing. It’s also a great way to attract new fans, followers, and potential customers. Continue reading
