Category Archives: Content Development

7 Kinds of Content to Use in 2013

Now that most of the holiday season is over, we’re all looking to New Year’s next week to cap it off. And what would a new year be without some resolutions? Continue reading

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Blogging: The Case For Breaking Your Regular Schedule

Content specialists and social media gurus/experts/ninjas/mavens/whatever-they’re-calling-themselves-this-week frequently encourage bloggers to write their little hearts out – as much as they can, and as often as possible. If nothing else, keep a regular schedule. Continue reading

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Do Your Blog Post Titles Suck?

Renee shows you what bad post titles are, and then she will show you some good ones. Finally, she’ll give you a tiny checklist just to reassure you that your titles don’t suck. Continue reading

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Social Strategy is Content Strategy is Social Strategy

In 2011, experts predicted 2012 would be the big year of content marketing, and, by and large, they were correct. That prediction is carrying into 2013 now, with those same experts predicting continued growth. Continue reading

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I Know You’re Trying to Boost SEO, but You Don’t Sound Human

Google keeps tweaking its algorithms to punish black hat SEO practitioners, but for some reason, it doesn’t seem to be stopping so many people from writing some truly terrible content. What’s unclear is whether they’re just completely undeterred by all attempts to stifle them, or if they truly don’t understand the basic fundamentals of search engine optimization. Continue reading

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NaNoWriMo: The Cure for Slacking on Content Development

Depending on who you’re friending and following in the social sphere, you may or may not be aware that November is National Novel Writing Month. NaNoWriMo, as it’s known, is an annual drive to get people writing and thinking creatively as they work to write novels. In order to be a winner, you must have at least 50,000 words complete and submitted to the official NaNoWriMo site word-counter by 11:59 pm on November 30th. Continue reading

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Is Facebook Forcing Businesses to Evaluate Its Importance?

If you use Facebook for business and social media marketing, you may have noticed over the last few weeks that a new option is appearing for your status updates. It’s called ‘Promote This Post’ and, for a fee, it will do just that. Continue reading

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Thou Shalt Not Be a Social Beggar

It’s probably safe to say that if you’re creating any kind of content and you’re using social media (even minimally), you have, at some point, used social media to promote your content. We’ve all done this. After all, social media is a great way to spread the word about what you’re doing. It’s also a great way to attract new fans, followers, and potential customers. Continue reading

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Daily Blogging is not an Immediate Destination

When someone tells me that he’s planning to start a blog, I get really excited about it. I’ve been blogging in some form for over 11 years now, so it’s safe to assume that it’s something about which I am very passionate. Continue reading

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Content Development: Being Creative Even When We’re Not

In one of the Mad Men episodes, Don Draper says something about giving the creatives room to be creative – even when they’re not. This really struck a chord, and while I think it can certainly be interpreted in a few different ways, I keep coming back to content development. Continue reading

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