Category Archives: How To’s
7 Tips for Managing an Effective Editorial Process
Editorial processes are crucial to a productive content strategy, but they’re a bit like snowflakes – no two are exactly alike. Everyone finds their own “editorial groove,” as it were, so it’s important to try different techniques to see what works best for you and your business. While these tips by no means constitute an entire editorial strategy, they can certainly help to jump start your process. Continue reading
Posted in Analytics, Content Development, How To's
Tagged content development, editorial process
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Social Media Interns: 3 Steps to a Successful Intern Program
There have been countless blog posts and articles about not letting interns do social media for you. Well I call bluff on these articles. There is a place for interns in the social media world. Let me clarify, interns shouldn’t direct your social media efforts, but they can certainly provide much needed resources in our busy lives.
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Low Cost Video Equipment for Video Marketing [Presentation]
If you are thinking about using video in the marketing mix, you will want to choose equipment and software that is right for you. In the presentation below, we will present some equipment and software that we’ve found relatively inexpensive and easy to use. Continue reading
Posted in How To's, Video Marketing
Tagged camera, microphone, small business, video editing software, video marketing
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Google Analytics Overview [Video]
The Google Analytics dashboard is one of the most important tools in internet marketing, not to mention it is free. Before diving into the wealth of knowledge that you could gain about your website traffic, we wanted to show you the basics. Continue reading
Brand Monitoring with Twitter Search
Fortunately for small to medium sized businesses, there are free tools for brand monitoring using Twitter Advanced Search and Netvibes. Continue reading
Posted in How To's, Listening Tactics
Tagged brand monitoring, netvibes, rss, twitter search
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Brand Monitoring with Google Alerts
Small Businesses don’t always need the bells and whistles of complex monitoring services like Radian6 or Sysomos, so there is an alternative that we highly suggest you implement TODAY. Continue reading
Posted in How To's, Listening Tactics
Tagged brand monitoring, google alerts, netvibes, rss
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3 Lead Generation Tips for Your Blog
I recently attended a session of the Blogging Success Summit 2011 which was hosted by Mike Volpe, VP of Marketing at HubSpot. He presented some very helpful tactics for generating leads and sales from your blogging activities. Valuable content development should be at the center of your strategy, but in order to generate the desired outcome, you have to direct your readers to the next steps in the buying process. Mike’s 3 tips for lead generation were: include calls to action, compelling offers, and optimized landing pages. Continue reading
3 Ways to Identify Social Media Brand Advocates
Within the world of marketing, brand advocates are what we like to call the holy grail. These are the customers that will actively promote you without any incentive. All they ask is that you continue to produce quality products and services. These types of consumers are fairly easy to pick out in social media, and it is important that you keep tabs on them, so you when it comes time to reward your best customers, you will know exactly who deserves the attention. Here are some examples that we use at Social Media HQ for spotting advocates. Continue reading
6 Metrics for Tracking Brand Awareness on Twitter
This week I will continue on the path of measuring brand awareness in social media, with Twitter being the focus. Due to the freedom of communication that Twitter provides, it is one of the best tools for generating brand awareness, and it is also measurable. Continue reading
Posted in Analytics and Brand Awareness, How To's
Tagged analytics, brand awareness, Twitter
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