Category Archives: influencer marketing
Think Social Media Influence Doesn’t Exist? Think again.
I always knew that social media influence should always be weighted more heavily than any other variable in the “viral equation”. Last year, I wrote about a specific case study on how influencers can give you a boost in awareness and leads for your business. Well the influence fairy left a little bit of her magic dust again. Continue reading
Posted in Case Studies, influencer marketing
Tagged case study, influencers, social media examiner
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Influencer Marketing: Step-by-Step [Video]
As the sphere of online influence becomes increasingly distributed to smaller entities, it is important for businesses to conduct influencer marketing. In this video, we will show you some practical steps that you can take to establish relationships with these new influencers. Continue reading
Using the Power of Social Commenting for Your Blogger Outreach
When it comes to blogger outreach, though, finding those bloggers who will really do wonders for your brand and message can be tricky. After all, you don’t want to go arbitrarily pitching every blogger you can find until you find someone who will simply suffice. Continue reading →