Category Archives: Lead Generation
Use Social Media to Compliment Reality, Not Replace It
Have you ever seen “The Matrix”? There is a scene where futuristic human beings are laid out in pods, stagnant, and living in a virtual environment which is far from reality. While I love this series of movies, I try to steer clear of living this lifestyle, no matter how tempting it may be. Humans are meant to make eye contact, hear each others’ voices, maybe even hug or shake hands. We are wired to be social. Continue reading
Posted in Community Management, Lead Generation, Small Business, Strategy
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Paid Social Media Promotion: When Does It Make Sense?
This is a question we are often asked when starting wth new social media clients. First, this is a rather broad question, so I would want to do a little more digging in order to make an intelligent recommendation. Paid promotion of social media depends on a couple of factors, which are listed in this post. Continue reading
Google Still Has the Pay Per Click Hammer [Infographic]
I just ran across this infographic shared on the HubSpot blog, and it goes to show how Google still has the market prowess for its search advertising. The infographic was originally produced by Wordstream. Continue reading
Posted in Analytics, Case Studies, Lead Generation
Tagged google+, hubspot, pay per click, wordstream
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Can Content Gating Boost Your ROI?
Content gating comes in handy as a useful part of your content development strategy, especially if you’re using social media to promote your content (and you should be). Continue reading
Posted in Analytics, Content Development, Lead Generation, ROI
Tagged content gating, return on investment, social media roi
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For Outstanding Content, Develop a Strong Voice and Think Like a Teacher
A strong content marketer recognizes that content marketing is about education. Let’s talk about that for a minute so we can recognize how crucial it is to have a strong voice when creating your content. Continue reading
Posted in Content Development, Lead Generation, Strategy
Tagged content development, content strategy
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Social Media Tactics: Questions to Ask
If you’ve gotten this far into your planning, congratulations! You are now ready to layout the nuts and bolts to execute your strategy and ultimately fulfill your business goals. Continue reading
How to Add a Tweet Button to E-Books [Video]
In this video tutorial, we will show you how to add a tweet button to e-books that you produce for lead generation, thought leadership, and search visibility. Continue reading
Content + Influencers = Leads and Conversions [Video]
To back up the claim that content and influence are king, I thought it would be interesting to pull in some data and do some investigation as to why we’re converting more visitors to leads than in the prior 3 months Continue reading
Posted in Lead Generation
Tagged content marketing, conversions, Google Analytics, influencers, lead generation, video tutorial
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