Category Archives: ROI
Is Facebook Forcing Businesses to Evaluate Its Importance?
If you use Facebook for business and social media marketing, you may have noticed over the last few weeks that a new option is appearing for your status updates. It’s called ‘Promote This Post’ and, for a fee, it will do just that. Continue reading
Reporting Social Media ROI to Management [Webinar Invite]
We are at least 5 years into the social media shift in marketing. Companies are allocating budgets to community management, content creation, design, and applications. Yet marketers are having to struggle when it comes time to ask for more budget. Why? They can’t prove that social media is moving the revenue or cost needles. Continue reading
Posted in ROI
Tagged business2communi, nichole kelly, online marketing institute, social media hq, social media roi, webinar
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Measuring Engagement as Part of Social Media ROI
The mistake that far too many businesses make with social media is jumping in head first with no plan. They have perhaps heard that they need to use social because it will drive sales, so they assign someone to create Facebook and Twitter accounts, and maybe Pinterest or Google+ pages. Continue reading
Can Content Gating Boost Your ROI?
Content gating comes in handy as a useful part of your content development strategy, especially if you’re using social media to promote your content (and you should be). Continue reading
Posted in Analytics, Content Development, Lead Generation, ROI
Tagged content gating, return on investment, social media roi
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The Economics of Social Media Measurement Technology (June 2012)
Although this is absolutely fantastic that software providers have paved the road for the masses to start connecting the social dots within the entire marketing campaign history of a lead, the economics of implementing this type of solution is still out of reach for a lot of businesses. Continue reading
Posted in Analytics, ROI
Tagged economics, social media measurement, social media technology
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Social Media Lead Generation: Calculation Exercise for Twitter ROI
We have accumulated enough data from our time tracking and Google Analytics accounts to give you an ROI example of Tweeting! If your eyes aren’t 1. rolling upwards OR 2. glazing over, then I suggest you keep reading. Continue reading
Social Media ROI: Customer Service Call Deflection
So you’re trying to figure out the value of social media customer service vs. telephone customer service. In this case, we’re actually measuring reduction in cost instead of increase in revenue. Continue reading
Posted in Analytics, ROI
Tagged call deflection, Customer service, kathy hermann, social media roi
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Social Media Measurement: Get the Quick Wins
In this post, we will help guide you through the often misunderstood world of social media measurement. It’s not cut and dry, and it takes work to collect the appropriate information. Continue reading
Posted in Analytics, Case Studies, Competitive Analysis, ROI, Strategy
Tagged analytics, data collection, Google Analytics, social media measurement
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Social Media ROI Exercise: Stop the Generalities Please
It comes up time and again. What is the ROI of conversation within social media? I think that is too broad of a category to derive a business worthy answer, and this is one of the main reasons why we have an Understanding ROI tab on our home page. Continue reading
