Category Archives: Small Business

Use Social Media to Compliment Reality, Not Replace It

Have you ever seen “The Matrix”? There is a scene where futuristic human beings are laid out in pods, stagnant, and living in a virtual environment which is far from reality. While I love this series of movies, I try to steer clear of living this lifestyle, no matter how tempting it may be. Humans are meant to make eye contact, hear each others’ voices, maybe even hug or shake hands. We are wired to be social. Continue reading

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Are you Selling or are they Buying?

Are you selling or is your customer buying? The answer is both. There is both a sales cycle and buying cycle(s) occurring concurrently on every deal. Understanding the balance between the two is essential for every seller. Continue reading

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Social Media Tactics: Questions to Ask

If you’ve gotten this far into your planning, congratulations! You are now ready to layout the nuts and bolts to execute your strategy and ultimately fulfill your business goals. Continue reading

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Want to get your twitter page verified?!?

I’ve always wondered how certain people and companies get verified on twitter but others don’t. A recent article published on ad age, finally gave me an answer and I just had to share it with you all. Continue reading

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There’s an App for That…

If you feel the need to have an app just because other businesses have one or even because your competitors have one, you may be wasting both time and money. Continue reading

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Have We Become Too Social?

As I look on my iPhone I currently have apps for Facebook, Twitter, Tumblr, LinkedIn, Instagram, Tango, Path (my new favorite), FourSquare, Voxer, and Google +. These are all different social media platforms that many of us take part in on a daily basis. Continue reading

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5 Traits of Successful Digital Marketers and Entrepreneurs

There are traits that are observed in many successful digital marketers and entrepreneurs. Find which ones you possess, and which ones you can develop over time. Continue reading

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Social Media Tactics: Part 1 [Video]

In this weekly video tutorial, Nick Robinson speaks about the different tactics that a business will need to incorporate in their social media planning process: Continue reading

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Business Goals in Social Media [Video]

Before jumping into any social media tool, you have to nail down your business goals: strategy, tactics, channels, and tools will come later! Continue reading

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Business Goals: The First Step in Your Social Media Adventure

Before you ever set foot in the social media or content marketing world, you really need to pinpoint what you are trying to achieve. This will provide focus for your business, so you are not running around without a purpose. Continue reading

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