Category Archives: Strategy
The Great Social Customer Service Race [with Infographic]
Recently, I completed an experiment called “The Great Social Customer Service Race” – an evaluation of the social customer service responsiveness of 14 of the nation’s top brands, from Coca-Cola to Home Depot. Continue reading
7 Social Media Resolutions to Enact Right Now!
I’ve never been very big on New Year’s Resolutions. If you’re going to make a change, there’s no time like the present – regardless of whether it’s January 1 or June 23. If the new year is still fresh when you’re reading this post and you feel inspired, fantastic! But if it’s not, don’t be afraid to take a few of these social media resolutions, which range from small and simple to more time consuming, and put them into action. Continue reading
Social Strategy is Content Strategy is Social Strategy
In 2011, experts predicted 2012 would be the big year of content marketing, and, by and large, they were correct. That prediction is carrying into 2013 now, with those same experts predicting continued growth. Continue reading
Use Social Media to Compliment Reality, Not Replace It
Have you ever seen “The Matrix”? There is a scene where futuristic human beings are laid out in pods, stagnant, and living in a virtual environment which is far from reality. While I love this series of movies, I try to steer clear of living this lifestyle, no matter how tempting it may be. Humans are meant to make eye contact, hear each others’ voices, maybe even hug or shake hands. We are wired to be social. Continue reading
Posted in Community Management, Lead Generation, Small Business, Strategy
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What IS Facebook, Exactly?
In the strictest sense of the term, Facebook is a social network. Fundamentally, I understand this, but because it grows and expands and seems to be constantly changing – something that is not altogether unwarranted or undesirable, especially from Facebook’s standpoint – it becomes kind of murky. Continue reading
Paid Social Media Promotion: When Does It Make Sense?
This is a question we are often asked when starting wth new social media clients. First, this is a rather broad question, so I would want to do a little more digging in order to make an intelligent recommendation. Paid promotion of social media depends on a couple of factors, which are listed in this post. Continue reading
The Implications of Unfocused Marketing Strategies
I’ve seen it a million times. I’m sure you’ve heard it too. For example, “We’re going to serve a mass market and be a national brand of electronics”. Immediately I would ask, “With what cash and how are you different … Continue reading
The Social Media Agency Manifesto: What do Clients Value?
I am working on a new book called “The Social Media Agency Manifesto: What do Clients Value?”, and I wanted to get your feedback on the work I’ve done so far. What should the rest of the sections be? Do you agree or disagree with my points here? Continue reading
Facebook + Mobile + Search: What Lies Ahead?
Now that school’s back in session, football’s back on TV, and the leaves are starting to make their way to the ground, May seems so far away. An entire quarter of a year, gone. And with no word from Mark … Continue reading
Posted in Strategy, Weekly Updates
Tagged facebook, mark zuckerberg, techcrunch disrupt
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Basic Social Media Monitoring Workflow [Pictures]
I’ve been thinking a lot about explaining the basic workflow of a proper social media monitoring program for medium to large businesses, and I figured the best way to convey the concept is putting together some pictures. Continue reading
