We’ve all heard the recent news. Facebook’s getting a lot of negative press as of late, but you also have to realize that this is what happens when companies go public. They open up the kimono to lots of short term speculation, especially from Wallstreet Analysts, and also from the traditional press. Both certainly concentrated on day to day trading and 24 hour news cycles.
I saw a video recently that talks about Facebook’s ad products having only reached the beginning stages of their revenue potential. This is fairly significant if you look at this from a long term viability standpoint. Therefore, I suggest that people not pay attention to the day to day swings, and concentrate on the broader strategy.
In addition to credits, I see their retargeting ads having incredible revenue potential. I use Google’s remarketing product within the Adwords platform, and it is great complement to search campaigns.
So to break it down, not only does Facebook own an enormous amount of highly specific data about individuals, but now they have the ability to know exactly what you are shopping for, and serve you the most targeted ads possible. I see this as a win-win for consumers and advertisers. Although I am sure privacy advocates would disagree with me here.
I can’t wait to see the data from the initial beta testing, and I am pushing for this to be Facebook’s shining star.
photo credit: techcrunch