Inbound is all the rage right now, and Marketo lays out the pros and cons.
What is really interesting is that they realize that inbound marketing is not the silver bullet in the short term and requires a build period. So you will have to perform certain outbound tactics as you ramp up. Without further delay, see the infographic below:
About Nick Robinson
Nick Robinson is the Director of Client Services for Social Media HQ. He has a strong background in web development, marketing, and entrepreneurship. His professional experience with the web dates back to 1997 when he coded his first Geocities website. When not burning the midnight oil, you can find him on the lacrosse field, playing or coaching. The best place to interact with him is Twitter -
@socialrobinson or
Google+.
