In this weekly video tutorial, Nick Robinson speaks about the different tactics that a business will need to incorporate into their social media planning process:

In this first part we speak about listening and monitoring, content development, how to choose the appropriate social network for your audience, and whether to staff in-house or outsource elements of your social media.

Have you thought about these tactics? Are you learning on the fly? Let us know in the comment section below.

The Ultimate Guide to Social Media for Small Business