Tag Archives: analytics
Social Media Lead Generation: Calculation Exercise for Twitter ROI
We have accumulated enough data from our time tracking and Google Analytics accounts to give you an ROI example of Tweeting! If your eyes aren’t 1. rolling upwards OR 2. glazing over, then I suggest you keep reading. Continue reading
Social Media Measurement: Get the Quick Wins
In this post, we will help guide you through the often misunderstood world of social media measurement. It’s not cut and dry, and it takes work to collect the appropriate information. Continue reading
Posted in Analytics, Case Studies, Competitive Analysis, ROI, Strategy
Tagged analytics, data collection, Google Analytics, social media measurement
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Why the New YouTube Analytics Rocks [Video]
Today I will take you through an example of some of the information that you can take away from the new YouTube Insights. Continue reading
Posted in Analytics, Video Marketing
Tagged analytics, video tutorial, youtube insights
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Facebook Insights: Shiny New Object for Data Geeks
In the last couple of weeks, Facebook Insights has been revamped with a bunch of new metrics. One of the most visible is “People Talking About This” right below a page’s like count. What the heck is this you ask? It basically means the number of unique people who created a newsfeed story as a result of interacting with your Facebook page. Another metric is “Reach”. Which explains who and how many saw your content in a given time period (fan or non-fans). Continue reading
Blog Posts Accumulate Traffic with Time [Stats]
Upon Social Media HQ’s 8 month Blogging Anniversary, I thought it would be interesting to go back and look at some stats. I wanted to put HubSpot’s correlation studies to the test with our Google Analytics traffic. Do blog posts really accumulate traffic with time? Continue reading
Posted in Analytics, Blogging
Tagged analytics, blogging, content marketing, Google Analytics
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4 Social Media Mistakes by Small Businesses
With a low barrier to entry and warped expectations, small business owners are swarming to social media to solve all of their problems. The problem is that many business owners fail to recognize that Facebook, Twitter, and any other social network is the first step in a multi-step process of acquiring customers for the long haul. Continue reading
Posted in Small Business
Tagged analytics, conversions, mistakes, small business, social media
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Tracking Social Media Conversions: Link Tagging Helps
One very useful tactic to make your life easier when tracking referral traffic to your website in Google Analytics is to use “link tagging”. This is a special way of defining activities for Google Analytics to track outside of your website. Continue reading
Posted in Analytics
Tagged analytics, conversions, Google Analytics, link tagging, social media
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6 Metrics for Tracking Brand Awareness on Twitter
This week I will continue on the path of measuring brand awareness in social media, with Twitter being the focus. Due to the freedom of communication that Twitter provides, it is one of the best tools for generating brand awareness, and it is also measurable. Continue reading
Posted in Analytics and Brand Awareness, How To's
Tagged analytics, brand awareness, Twitter
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