Within the world of marketing, brand advocates are what we like to call the holy grail. These are the customers that will actively promote you without any incentive. All they ask is that you continue to produce quality products and services. These types of consumers are fairly easy to pick out in social media, and it is important that you keep tabs on them, so you when it comes time to reward your best customers, you will know exactly who deserves the attention. Here are some examples that we use at Social Media HQ for spotting advocates. Continue reading →