Tag Archives: buying cycle
Are you Selling or are they Buying?
Are you selling or is your customer buying? The answer is both. There is both a sales cycle and buying cycle(s) occurring concurrently on every deal. Understanding the balance between the two is essential for every seller. Continue reading →
Posted in Content Development, ROI, SEO, Small Business
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Tagged andy paul, buying cycle, selling cycle
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Short Buying Cycle and Content Marketing
This week, I will continue diving into buyer scrutiny and content marketing. The basis of this blog post series is from Kristin Zhivago’s book “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy”. Continue reading →
Posted in Content Development
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Tagged buyer scrutiny, buying cycle, content development, content marketing
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