Tag Archives: content development

7 Kinds of Content to Use in 2013

Now that most of the holiday season is over, we’re all looking to New Year’s next week to cap it off. And what would a new year be without some resolutions? Continue reading

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Blogging: The Case For Breaking Your Regular Schedule

Content specialists and social media gurus/experts/ninjas/mavens/whatever-they’re-calling-themselves-this-week frequently encourage bloggers to write their little hearts out – as much as they can, and as often as possible. If nothing else, keep a regular schedule. Continue reading

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Do Your Blog Post Titles Suck?

Renee shows you what bad post titles are, and then she will show you some good ones. Finally, she’ll give you a tiny checklist just to reassure you that your titles don’t suck. Continue reading

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Social Strategy is Content Strategy is Social Strategy

In 2011, experts predicted 2012 would be the big year of content marketing, and, by and large, they were correct. That prediction is carrying into 2013 now, with those same experts predicting continued growth. Continue reading

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I Know You’re Trying to Boost SEO, but You Don’t Sound Human

Google keeps tweaking its algorithms to punish black hat SEO practitioners, but for some reason, it doesn’t seem to be stopping so many people from writing some truly terrible content. What’s unclear is whether they’re just completely undeterred by all attempts to stifle them, or if they truly don’t understand the basic fundamentals of search engine optimization. Continue reading

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NaNoWriMo: The Cure for Slacking on Content Development

Depending on who you’re friending and following in the social sphere, you may or may not be aware that November is National Novel Writing Month. NaNoWriMo, as it’s known, is an annual drive to get people writing and thinking creatively as they work to write novels. In order to be a winner, you must have at least 50,000 words complete and submitted to the official NaNoWriMo site word-counter by 11:59 pm on November 30th. Continue reading

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Daily Blogging is not an Immediate Destination

When someone tells me that he’s planning to start a blog, I get really excited about it. I’ve been blogging in some form for over 11 years now, so it’s safe to assume that it’s something about which I am very passionate. Continue reading

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If Content Marketing is About Educating, Why Do We Want Shorter Content?

We’re told that content marketing should be about education, but then we’re told that attention spans are short – keep content concise and to the point. Continue reading

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Olympic Content Development: What NBC Got Right

The first week of the 2012 London Olympics is winding down, and everyone seems to have something to say about NBC’s coverage, the tape delay, or the IOC’s social media guidelines. I’ve done my fair share of bellyaching about all of that, so I set out to discover an area in which NBC is getting a solid win. It turns out I didn’t have to look very far, nor for very long. Continue reading

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Writing Around the World: When the Language Barrier is More of a Hurdle

As part of your blogger outreach, you might find yourself in a position to source content from writers all over the world. This presents an opportunity to showcase points of view, tactics, tips, and the like that are different from your own. Continue reading

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