Tag Archives: content development
7 Tips for Managing an Effective Editorial Process
Editorial processes are crucial to a productive content strategy, but they’re a bit like snowflakes – no two are exactly alike. Everyone finds their own “editorial groove,” as it were, so it’s important to try different techniques to see what works best for you and your business. While these tips by no means constitute an entire editorial strategy, they can certainly help to jump start your process. Continue reading
Posted in Analytics, Content Development, How To's
Tagged content development, editorial process
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Social Media Case Study: Developing Content with Facebook Insights
One of the best uses of Facebook Insights is to identify updates and shared content that produce the most interest and viral sharing. In this social media case study, we take a look at one of our clients’ insights report. Continue reading
Posted in Case Studies
Tagged braxton's animal works, case study, content development, Facebook Insights, social media
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Content Curation Made Easy with CurationSoft [Video]
Today’s video is a review of a really cool tool that I was introduced to last week. It is called CurationSoft, and it helps with the content curation process using drag and drop capabilities. (I was not compensated by CurationSoft and all opinions are 100% mine) Continue reading
Posted in Blogging, Content Development
Tagged blogging, content curation, content development, curationsoft
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Relevant Content: How Do You Know What Your Customers Want?
We’ve been asked by several clients, “How do we know what content our customers will find relevant on our blog?”. Simple – ask them! There are several tools and tactics for obtaining this type of information. I will take you … Continue reading
Posted in Content Development
Tagged content development, content marketing, relevant content
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Anatomy of a Blog Post – Part 2
In this video tutorial, we will talk about elements of the body copy, using questions at the end of the blog post to spur conversation, and replying to comments in order to show readers that you care about their opinions. Continue reading
Interview with a Veteran Blogger: Renee DeCoskey
This week I had the pleasure of interviewing Renee DeCoskey. She is a former educator and talented blogger/writer. If you ever need help with copy writing or content development, she is a very good person to speak with! Continue reading
Blog Post Anatomy – Part 1 [Video]
With countless factors that go into ranking in search engines and winning the attention of your audience, it is important to focus on the most critical elements of a successful blog post. Continue reading
Ebooks vs Whitepapers [Video]
There are many pieces of content you could produce to build a relationship with prospects and customers. The most widely used formats are Ebooks and Whitepapers, especially for business to business organizations. In this video, we will show you the … Continue reading
Posted in Content Development
Tagged content development, content marketing, ebooks, whitepapers
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