Tag Archives: conversions
3 Ways to Build Bridges from the Social Media Island
If you were to look at an online marketing funnel, social media has an influence on every portion. Smart marketers are realizing this Continue reading
Content + Influencers = Leads and Conversions [Video]
To back up the claim that content and influence are king, I thought it would be interesting to pull in some data and do some investigation as to why we’re converting more visitors to leads than in the prior 3 months Continue reading
Posted in Lead Generation
Tagged content marketing, conversions, Google Analytics, influencers, lead generation, video tutorial
7 Comments
4 Social Media Mistakes by Small Businesses
With a low barrier to entry and warped expectations, small business owners are swarming to social media to solve all of their problems. The problem is that many business owners fail to recognize that Facebook, Twitter, and any other social network is the first step in a multi-step process of acquiring customers for the long haul. Continue reading
Posted in Small Business
Tagged analytics, conversions, mistakes, small business, social media
4 Comments
Google Analytics Tutorial: Goal Conversions [Video]
Google Analytics gives you a large amount of data to analyze, but to really know if your marketing efforts are creating business results, you have to set up goals. Goals allow you to track sales leads, downloads, and many other visitor activities. It is always a must to continually improve your goal conversion rates through testing and calls to action. Continue reading
Tracking Social Media Conversions: Link Tagging Helps
One very useful tactic to make your life easier when tracking referral traffic to your website in Google Analytics is to use “link tagging”. This is a special way of defining activities for Google Analytics to track outside of your website. Continue reading
Posted in Analytics
Tagged analytics, conversions, Google Analytics, link tagging, social media
1 Comment
