Tag Archives: event marketing
Event Marketing Case Study for Local Shopping District
“I’m getting married in Manayunk!” was the subject line that made Manayunk.com’s email blast turn a 30% open rate overnight. And, no, I’m not engaged, but there is a billion dollar wedding industry in the United States that caters to … Continue reading
How to Achieve Event Success for Your Business with Social Media
The viral nature of social media has created a new paradigm for event planners. Not long ago events were promoted through direct mail pieces and phone calls, which produces less effective results and can drain any business’s marketing budget. The … Continue reading
