Tag Archives: Facebook Insights
Social Media Case Study: Developing Content with Facebook Insights
One of the best uses of Facebook Insights is to identify updates and shared content that produce the most interest and viral sharing. In this social media case study, we take a look at one of our clients’ insights report. Continue reading
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Tagged braxton's animal works, case study, content development, Facebook Insights, social media
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How to Track Brand Awareness with Facebook Insights [Updated]
There are misunderstandings about measuring brand awareness with Facebook. I have heard from a multitude of sources that measuring brand awareness is like fluff. It’s not targeted, and it’s impossible to capture the data about awareness of your brand. This is far from the truth, as you will see why shortly. Continue reading
Facebook Insights: Shiny New Object for Data Geeks
In the last couple of weeks, Facebook Insights has been revamped with a bunch of new metrics. One of the most visible is “People Talking About This” right below a page’s like count. What the heck is this you ask? It basically means the number of unique people who created a newsfeed story as a result of interacting with your Facebook page. Another metric is “Reach”. Which explains who and how many saw your content in a given time period (fan or non-fans). Continue reading
