Tag Archives: Google Analytics
Social Media Measurement: Get the Quick Wins
In this post, we will help guide you through the often misunderstood world of social media measurement. It’s not cut and dry, and it takes work to collect the appropriate information. Continue reading
Posted in Analytics, Case Studies, Competitive Analysis, ROI, Strategy
Tagged analytics, data collection, Google Analytics, social media measurement
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Content + Influencers = Leads and Conversions [Video]
To back up the claim that content and influence are king, I thought it would be interesting to pull in some data and do some investigation as to why we’re converting more visitors to leads than in the prior 3 months Continue reading
Posted in Lead Generation
Tagged content marketing, conversions, Google Analytics, influencers, lead generation, video tutorial
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Blog Posts Accumulate Traffic with Time [Stats]
Upon Social Media HQ’s 8 month Blogging Anniversary, I thought it would be interesting to go back and look at some stats. I wanted to put HubSpot’s correlation studies to the test with our Google Analytics traffic. Do blog posts really accumulate traffic with time? Continue reading
Posted in Analytics, Blogging
Tagged analytics, blogging, content marketing, Google Analytics
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Google Analytics Tutorial: Goal Conversions [Video]
Google Analytics gives you a large amount of data to analyze, but to really know if your marketing efforts are creating business results, you have to set up goals. Goals allow you to track sales leads, downloads, and many other visitor activities. It is always a must to continually improve your goal conversion rates through testing and calls to action. Continue reading
Google Analytics Tutorial – Traffic Sources Report [Video]
If social media and search engine marketing are important to your organization, you will want to keep a close eye on 3rd party websites that are driving traffic to your own website. A great tool for determining the effectiveness of your off-website efforts is to use the Google Analytics Traffic Sources report. Continue reading
How to Choose Social Media Metrics for Sales Reporting
Social Media ROI continues to be a hot topic within the marketing world. The truth is, people are looking in all the wrong places, or they become so overloaded with data that they cannot make an actionable decision to make … Continue reading
Google Analytics Overview [Video]
The Google Analytics dashboard is one of the most important tools in internet marketing, not to mention it is free. Before diving into the wealth of knowledge that you could gain about your website traffic, we wanted to show you the basics. Continue reading
Weekly Video Tutorial: Google Analytics Overview
If you are lost in the sea of data that Google Analytics provides, never fear. Once you get a firm grip on the basics of the Google Analytics dashboard, you will be able to drill down into more meaningful analyses. … Continue reading
Tracking Social Media Conversions: Link Tagging Helps
One very useful tactic to make your life easier when tracking referral traffic to your website in Google Analytics is to use “link tagging”. This is a special way of defining activities for Google Analytics to track outside of your website. Continue reading
Posted in Analytics
Tagged analytics, conversions, Google Analytics, link tagging, social media
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Tracking Social Media ROI with Google Analytics
Google Analytics will help you evaluate what social media channels are generating the most highly qualified traffic to your website. Taking the tremendous amount of data and turning it into insight is the hard part for many people, but it doesn’t have to be. If your ultimate goal is sales leads, one key performance indicator (KPI) that you should focus on: traffic sources Continue reading
