The holidays are upon us. The malls are packed with shoppers buying the latest fashion accessories, gadgets, and books to name a few. Everyone is giving and receiving gifts not for the sake of gifts but for strengthening the relationships with the people that matter most in their lives. This got me thinking about how this is related to growing a business through the use of social media. The social principles of holiday giving are directly in line with successful social media practices: giving more than receiving, reciprocity, and people/relationships. Continue reading →