Tag Archives: lead generation
How to Add a Tweet Button to E-Books [Video]
In this video tutorial, we will show you how to add a tweet button to e-books that you produce for lead generation, thought leadership, and search visibility. Continue reading
Blog Content Distribution = Inbound Traffic [Infographic]
So why blog? There are a number of reasons why, but the greatest benefit to a business is through driving inbound traffic back to your website. Continue reading
Posted in Blogging, Content Distribution
Tagged blogging, content distribution, inbound marketing, infographic, lead generation, traffic
3 Comments
Content + Influencers = Leads and Conversions [Video]
To back up the claim that content and influence are king, I thought it would be interesting to pull in some data and do some investigation as to why we’re converting more visitors to leads than in the prior 3 months Continue reading
Posted in Lead Generation
Tagged content marketing, conversions, Google Analytics, influencers, lead generation, video tutorial
7 Comments
3 Reasons Why HubSpot’s Acquisition of Performable is Huge
The news broke yesterday that HubSpot just acquired Performable, a marketing automation and optimization technology firm. This is a big deal in the marketing software world for a couple of reasons. Continue reading
E-Mail Verification Best Practices [Video]
So you’ve put a lot of hard work into creating the perfect call to action and the perfect landing page. What are the next steps? E-mail verification and direct access to the content can be done in multiple steps or at the same time. Continue reading
Using Landing Pages for Lead Generation [Video]
After a visitor of your blog or website clicks on the call to action, you will want to collect information to create a relationship with the customer. Continue reading
Using Calls to Action on Your Blog for Lead Generation [Video]
In this video, you will see 3 websites that are taking advantage of their blog real estate to direct users to take the next step. They are Social Media HQ, Social Media Examiner, and HubSpot Continue reading
3 Lead Generation Tips for Your Blog
I recently attended a session of the Blogging Success Summit 2011 which was hosted by Mike Volpe, VP of Marketing at HubSpot. He presented some very helpful tactics for generating leads and sales from your blogging activities. Valuable content development should be at the center of your strategy, but in order to generate the desired outcome, you have to direct your readers to the next steps in the buying process. Mike’s 3 tips for lead generation were: include calls to action, compelling offers, and optimized landing pages. Continue reading
