Tag Archives: roi
Social Media ROI: Connecting the Dots
We’ve all heard about and read many articles on measuring the ROI of social media. While I think many people have the right idea about the metrics to identify, no one specifically talks about where and how to collect the data. Continue reading
Posted in Analytics, Internal Communication, Listening Tactics
Tagged roi, social media measurement
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Social Media ROI Exercise: Stop the Generalities Please
It comes up time and again. What is the ROI of conversation within social media? I think that is too broad of a category to derive a business worthy answer, and this is one of the main reasons why we have an Understanding ROI tab on our home page. Continue reading
Social Media ROI: Why the Status Quo is Broken
One of the hottest topics within the social media space is ROI or return on investment. The problem with the formula is that marketers don’t have the ability to connect 10 interactions on 10 different social networks to bottom line revenue or cost reduction. Continue reading
Tracking Social Media ROI with Google Analytics
Google Analytics will help you evaluate what social media channels are generating the most highly qualified traffic to your website. Taking the tremendous amount of data and turning it into insight is the hard part for many people, but it doesn’t have to be. If your ultimate goal is sales leads, one key performance indicator (KPI) that you should focus on: traffic sources Continue reading
