Tag Archives: social media measurement
The Economics of Social Media Measurement Technology (June 2012)
Although this is absolutely fantastic that software providers have paved the road for the masses to start connecting the social dots within the entire marketing campaign history of a lead, the economics of implementing this type of solution is still out of reach for a lot of businesses. Continue reading
Posted in Analytics, ROI
Tagged economics, social media measurement, social media technology
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Social Media Measurement: Get the Quick Wins
In this post, we will help guide you through the often misunderstood world of social media measurement. It’s not cut and dry, and it takes work to collect the appropriate information. Continue reading
Posted in Analytics, Case Studies, Competitive Analysis, ROI, Strategy
Tagged analytics, data collection, Google Analytics, social media measurement
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Social Media ROI: Connecting the Dots
We’ve all heard about and read many articles on measuring the ROI of social media. While I think many people have the right idea about the metrics to identify, no one specifically talks about where and how to collect the data. Continue reading
Posted in Analytics, Internal Communication, Listening Tactics
Tagged roi, social media measurement
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How to Track Brand Awareness with Facebook Insights [Updated]
There are misunderstandings about measuring brand awareness with Facebook. I have heard from a multitude of sources that measuring brand awareness is like fluff. It’s not targeted, and it’s impossible to capture the data about awareness of your brand. This is far from the truth, as you will see why shortly. Continue reading
How to Choose Social Media Metrics for Sales Reporting
Social Media ROI continues to be a hot topic within the marketing world. The truth is, people are looking in all the wrong places, or they become so overloaded with data that they cannot make an actionable decision to make … Continue reading
Tracking Social Media ROI with Google Analytics
Google Analytics will help you evaluate what social media channels are generating the most highly qualified traffic to your website. Taking the tremendous amount of data and turning it into insight is the hard part for many people, but it doesn’t have to be. If your ultimate goal is sales leads, one key performance indicator (KPI) that you should focus on: traffic sources Continue reading
