Tag Archives: social media technology
Run a Call Center? Time for a Technology and Communications Update.
At this time, it is pretty much a given that you know consumer behavior is changing. People are relying on the telephone and postal service less and less as digital communications take over our lives. So my question is why do we still call these departments “call centers”? If it were up to me I would call them “brand experience centers”. Continue reading
The Economics of Social Media Measurement Technology (June 2012)
Although this is absolutely fantastic that software providers have paved the road for the masses to start connecting the social dots within the entire marketing campaign history of a lead, the economics of implementing this type of solution is still out of reach for a lot of businesses. Continue reading
Posted in Analytics, ROI
Tagged economics, social media measurement, social media technology
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