Tag Archives: social media

Facebook Graph Search: Is GSO On Your Radar? It Should Be.

If you’re working in online marketing in any way, I’m going to go out on a limb and say that you’re probably at least marginally familiar with search engine optimization, or SEO. You know that using white hat SEO techniques … Continue reading

Posted in SEO | Tagged , | 2 Comments

7 Social Media Resolutions to Enact Right Now!

I’ve never been very big on New Year’s Resolutions. If you’re going to make a change, there’s no time like the present – regardless of whether it’s January 1 or June 23. If the new year is still fresh when you’re reading this post and you feel inspired, fantastic! But if it’s not, don’t be afraid to take a few of these social media resolutions, which range from small and simple to more time consuming, and put them into action. Continue reading

Posted in Community Management, Strategy | Tagged , | 2 Comments

Social Media’s Dark Role in the Ever-Increasing Black Friday Hype

Here’s a fun fact that I learned from Wikipedia about Black Friday: the term was coined in Philadelphia prior to 1961, and was used in reference to the heavy amount of traffic the day after Thanksgiving. Around 1975, it gained traction outside of Philadelphia and took on a new meaning, one in which the “black” refers to the retailers’ turning profits. Continue reading

Posted in Holidays | Tagged , | 3 Comments

Social Media for Customer Service: Is Our Sense of Entitlement Getting Out of Hand?

Spend five minutes talking to a teacher about problems facing today’s youth and it seems pretty certain that one of the items near the top of the list is an enormous sense of entitlement. I would argue that this actually extends beyond just the youth. Continue reading

Posted in Community Management | Tagged , , | 2 Comments

Thou Shalt Not Be a Social Beggar

It’s probably safe to say that if you’re creating any kind of content and you’re using social media (even minimally), you have, at some point, used social media to promote your content. We’ve all done this. After all, social media is a great way to spread the word about what you’re doing. It’s also a great way to attract new fans, followers, and potential customers. Continue reading

Posted in Community Management, Content Development | Tagged , | Leave a comment

Social Media Case Study: The Little Apple Boutique in Philly

Today, foot traffic alone is not enough to sustain a business. A website is a necessary extension of a retailer’s brick and mortar and very recently, social media has given small boutiques the ability to push their presence to the forefront. Continue reading

Posted in Case Studies | Tagged , , , | Leave a comment