Think Social Media Influence Doesn’t Exist? Think again.

Posted on May 16, 2012 by Nick Robinson

I always knew that social media influence should always be weighted more heavily than any other variable in the “viral equation”. Last year, I wrote about a specific case study on how influencers can give you a boost in awareness and leads for your business. Well the influence fairy left a little bit of her magic dust again.

This time it was Social Media Examiner‘s Facebook page. Now I will say that we didn’t necessarily gain leads and sales, but their audience sure is influenced by any recommendations they make. If people weren’t aware of us before, a lot more are aware now. This is the first step in filling the marketing funnel. If we continue to serve valuable content and helpful updates, we will gain even more traction.

So let’s go through what occurred:

1. I saw that Facebook Offers had just launched on our client’s Facebook page.

2. I took a screen shot of the pop up message and shared it on our Facebook page.

3. Copied the status update link

4. Shared it on Social Media Examiner’s Facebook page

5. Andrea (the community manager and author of Facebook Marketing for Dummies) asked if she could share, and I said, “Hellz yea!”.

6. We ended up reaching approximately 25,000 people over a 5 day period. If you look at our reach before, you can obviously tell they had an impact!

I think this example pretty much speaks for itself. Thank you so much to Social Media Examiner for making our week!

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About Nick Robinson

Nick Robinson is the Director of Client Services for Social Media HQ. He has a strong background in web development, marketing, and entrepreneurship. His professional experience with the web dates back to 1997 when he coded his first Geocities website. When not burning the midnight oil, you can find him on the lacrosse field, playing or coaching. The best place to interact with him is Twitter - @socialrobinson or Google+.
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  • Dane

    Only just read this blog post, I remember being on Facebook when this happened – I feel famous! Ironically, I hadn’t actually ‘liked’ the Social Media Examiner Facebook page and ended up doing so after they shared your picture :)

    • http://blog.socialmediahq.com Nick Robinson

      Hey Dane. I was actually speaking someone the other day, and I was explaining to someone that if there were a mathematic equation for success in social media, the influencer variable would have significant weight over other variables. I’ve always speculated and am always looking for evidence that this is true.